I know with the way cable is (Too expensive, everybody cutting to internet-only) there's no way the ratings will ever be the same. That's an issue for cable, but the numbers on Hulu shows how popular South Park still is.
That said, I'm still watching on TV. That's just something I don't think you can replicate online. The excitement while waiting for the show to start on TV. I cherish that. It's important to me. I don't know if I'm the only one or not.
You take a shocking hashtag and promote the new season with it. On Twitter anybody who used it would get an automatic response, spreading it even farther.
Last year anybody who tweeted #southpark21 and the chicken emoji automatically got a link for free delivery of chicken from Fooji.
It's a smart marketing campaign as well, because it catches the attention of fans who've tuned out the last few years, who may not care about the last few seasons but might not be ready to watch the show go away; it also invites and acknowledges the possibility of controversy, a cornerstone of Comedy Central's marketing for the show for a long time... and it's getting headlines, so it's doing its job.
We'll see what airs Wednesday.
It's actually really unique marketing.
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